TopicSocial Media - A Platform For Marketing

  • Fri 7th Dec 2018 - 4:25am

    The first difficulty in international email marketing is the difference in time zones. This can make a Digital Worth Academy huge difference to the success of campaigns, as emails received at the start of the day are proved to benefit from a much better open and click rate. Not only this, but consider the difficulties encountered by seasonal campaigns when you send out an international email about bikinis - it might be summer in the US but with winter in Australia, your campaign suddenly loses all relevance.However, international expansion will be detrimental to the survival of data owners and direct marketers, which means a consideration of the different nuances across geographic location is vital.Another, more dangerous issue is that of legislation. Many countries vary in their laws on email marketing, and an awareness of these differences is vital in maintaining good international relations. Laws on privacy regulations and use of personal details vary significantly depending on the country and you could find yourself on the wrong side of the law if you don't take the time to investigate these differences.


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